With more and more organizations adopting and expanding their wellness program offerings, many are looking to increase participation to see the ROI of their efforts. Today’s multigenerational workforce with their busy work/life schedules may make this seem like a daunting task. How do you reach and encourage diverse groups of employees to engage in wellness activities?
The International Foundation Workplace Wellness Trends: 2017 Survey Results suggest companies are taking two key approaches to make this happen.
Over 80% of organizations provide incentives to increase wellness program participation. The most popular initiatives that companies attach incentives to are health screenings (40%), HRAs (33%) and fitness programs/competitions (28%). Particular interest in these activities can lead to the collection of participant data, which can inform companies’ health and wellness efforts moving forward.
Companies offer several different types of incentives with gift cards (43%) being used the most frequently. Next prevalent is noncash incentives (38%), then insurance premium deductions (33%), cash awards (28%), and gym discounts/reimbursements (22%). Finding what works best for your organization will require tracking and measuring success year over year.
Tailor Wellness Communication
More so than ever before companies are placing an extra emphasis on communicating their wellness efforts through various vehicles and targeted messaging. Employers are reaching workers through email (76%), health fairs (50%), wellness websites (48%), and speakers/seminars (43%).
Also, they are becoming more strategic in their approach, targeting specific groups of workers with tailored messaging. Over half of all organizations report targeting those with common health conditions like high cholesterol and diabetes. Additionally, the same amount target by generation/age group, while one-third of companies note they try to specifically reach those affected by various life events such a parenting, retirement and caring for aging parents.
Organizations are using communication as a two-way mechanism with close to half of organizations (47%) surveying their workforce to solicit feedback, while 39% provide databases to track wellness activities, participation and collect information. These efforts have the potential to improve employee and program outcomes.
Source: Benefits Magazine. Employers Emphasize Worker Well-Being. August 2017. PP8-10.